Greenstone – the most prolific New Zealand-owned producer of television programmes – has launched new branding imagery. The company has changed its name to Greenstone TV Ltd, and now is known simply as Greenstone. “When we acquired Cream Media recently, it gave us the opportunity to refresh our brand and the way we do business,” says Managing Director John Harris.
Changes include a new multi-coloured logo, and this new website. “But importantly,” says Harris, “we have refreshed our approach to our work, putting creativity at the centre of everything we do. Greenstone has a proven record of safe hands in a volatile and edgy industry. With new imagery, we are challenging ourselves to aspire to even higher standards of creativity.”
The new brand was previewed at a function on 2 August attended by key executives from TVNZ, TV3, Prime TV and Maori TV. Australian guests included Dan Meenan, Head of Factual for Australia’s Seven Network, for whom Greenstone makes top rating shows Highway Patrol and Crash Investigation Unit.