Keeping it Pure


Greenstone’s landmark documentary series Keeping It Pure launches on Prime TV this Sunday at 8.30pm. It’s a series about the New Zealand environment and the way we treat it.  For weblinks for information click here.

Aotearoa New Zealand is a country of such spectacular natural beauty that few questions were asked when Tourism New Zealand labelled the country ‘100% pure’ in 1999.  After all, compared to most other countries, NZ is clean and green. But what started out as a tourist campaign has become a measure of our environmental performance – and this is coming under increasing scrutiny at home and abroad.