HONEY WARS follows the fortunes – and misfortunes – of the Murray family, the force behind Tai Tokerau Honey, a whānau-owned and operated honey business based in the far north of New Zealand. Helmed by husband and wife Rob and Lon Murray and staffed by their offspring, siblings and cousins, Tai Tokerau Honey is famous for its Mānuka honey which, at its most potent, can fetch hundreds of dollars a kilo.