Keeping it Pure

Promotional Trailer

Keeping it Pure – screened on Prime TV, is a series about the New Zealand environment and the way we treat it.  It looks at some of the major problems facing the environment and the things that people are doing to protect it.   With an eye on the economic implications of “greening” the economy, the series canvasses the opinion of leading scientists, environmentalists, farmers and business leaders as it examines the importance to New Zealand of Keeping It Pure.

If you would like more detailed information click here  for the list of weblinks for topics covered in this series.  Promos for all episodes can be seen at the bottom of this page.

Aotearoa, New Zealand is a country of such spectacular natural beauty that, few questions were asked when Tourism New Zealand labelled the country 100% pure in 1999.  After all, compared to most other countries, New Zealand is clean and green.

But, what started out as a tourist campaign has become a measure of New Zealand’s environmental performance and this performance is coming under increasing scrutiny both at home and abroad.

But, while pollution and degradation of the natural environment have dented the country’s reputation there are many New Zealanders who are living up to the clean, green image and, in this series, we’re going to look at the issues we’re facing and meet some of the people who are working to restore and protect the environment.


Episode 1

New Zealand's Reliance on the clean green image is an environmental, social and economical issue but how pure are we and what are we doing about it?

Episode 2 - Climate Change

Climate change is already affecting the world we live in but what are its implications for New Zealand and how can we slow it down?

Episode 3 - Fresh Water

Most of New Zealand's monitored waterways are polluted, but how has this happened and is it possible to turn things around?

Episode 4 - Biodiversity

Hunting, habitat loss and introduced predators have destroyed much of New Zealand's biodiversity, but volunteers around the country are trying to protect what is left - can they succeed?

Episode 5 - The Sea

As an island nation, New Zealand's marine environment is incredibly important, but what are we doing to it and how can we ensure its health into the future?

Episode 6 - The Land

Sustainability has become a major issue in recent times as resources become scarce and environmental damage spreads but is it possible to change the way we live?


Production Details

Production personnel series

Year of production: 2013

Thanks to: NIWA, The Department of Conservation, Glenbrook Steel Mill, Franz Josef Glacier Guides, McHugh & Shaw Ltd, Contact Energy, Meridian Energy, Paremata School, Auckland Fish Market, Kelly Tarlton’s Sea Life Aquarium, Mahurangi College, Pacific Rubber, Kakako Cafe

Producer/director: John Bates

Exec producer: Irene Gardner

Network executives: Kathy Wright, Nicola van der Meijden

Researchers: Karen Bates, Eugene Carnachan, Alex Reed

Story editor: Karen Bates

Online: Images & Sound

Offline editor: Bryan Shaw

Colourist: Alana Cotton

Camera: Jake Bryant

Additional camera: Scott Behrnes

Camera assistant: Evan Howell

Sound: Phil Donovan, Andy Thomas

Additional sound: Craig Mullis, Shaun Logan

Production manager: Kylie Croft

Production coordinator: Kali Moss

Production assistant: Haidee Brown

Animations: Deep Animation

Music: Tom Ludvigson

Titles and graphics: Varina Sydow

Additional footage: Making Movies, Matiu Sadd (Zero Energy House), Dave Allen, NIWA, Katja Riedel, NIWA (Antarctica), Trevor Johnston, Danny Boulton, Steve Hathaway Films, Mark Morrison, Mike Page

Sound mix: Inside Track

Narrator: Stacey Morrison

Production accountant: Hina Dalwadi

Financial controller: Glenda Paterson

Funded by: New Zealand on Air and Prime TV